Tuesday 21 February 2017

Speech Packages

Speech packages are used to inform, entertain and/or educate an audience about a subject. They're used in news bulletins on radio stations that last up to 3 minutes, however they can also be used in longer news programs that can last up to an hour. A wrap is used in packages and this is when the reporter delivering introduced and concludes the clips with speech and sound relevant to the topic. Actuality is described as "recorded sounds that add greater variety and hence colour to what could other wise be a comparatively dry narrative delivered by a reporter". An example of this is voxpops as this includes a range of opinions from the audience. 


Speech packages must reach the target audience and the context must be appropriate to the subject. A good example of this is that BBCR1 is targeted for a younger audience that BBR4; the speech is faster and often has background music, where as BBCR4 only includes background music if it is relevant to the subject. The fast pace speech and music creates more of a lively atmosphere for younger listeners to keep them entertained. 

In order to make a package, the subject, context and target audience needs to be considered - the language used is also important as it needs to be relatable for the mass audience, unless there is a niche target audience. Ideas of subject for speech packages can come from looking at rival publications, and many are never completely original. The biggest audiences will be built on new ideas and approaches, which don't tell listeners stories they already know. 


The choice of angle taken will influence the type of interviews that are included and subtopics should be used to narrow down information. Each persons perspective could have an important tole to play, therefore it is important to use the right interviews with the right context. The questions that are being asked should be prepared before you approach the interviewees and they should depend on what information you want to include in the package. The questions that usually provide the best answers ask for impressions, feelings and sequences of events. 

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